5 Ways Digital Art Can Elevate Your Next Event
As an art director or creative director, you know how tough it is to make an event that truly stands out. Today’s audiences have seen it all, and they’re looking for something more — something that feels fresh, immersive, and share-worthy. In other words, they’re not just looking for an event; they’re looking for an experience. That’s where digital art can make all the difference.
Whether your goal is to introduce a new product, celebrate a milestone, or simply create a buzz around your brand, digital art can help make your event an unforgettable moment in the minds of your guests.
For brands, this isn’t just about adding a cool visual element. It’s about creating moments that attendees will remember and want to share, whether it’s through an Instagram story or just telling their friends about that amazing event they attended. When you use digital art creatively, you’re giving your guests something more than a product launch or a brand message — you’re giving them an experience they’ll want to be part of.
Whether you’re planning a product launch, a corporate event, or a brand celebration, digital art can make it unforgettable. Here’s how you can use it to wow your audience, with real-life examples from recent events that show just how impactful digital art can be.
Create Immersive Experiences
With experiential marketing with live interactions, product sampling, and direct engagement with brand ambassadors on the rise, immersive marketing adds another layer by using technology like virtual reality (VR), mixed reality (MR), or augmented reality (AR) to create completely new environments for guests. Brands bring together physical and thematic elements to build a world that make their audiences feel like they are stepping into an entirely new, branded experience.
Digital artwork by Ulises featuring Lexus LBX
The ‘Everyday Extraordinary’ campaign by Lexus
Lexus launched its new LBX compact urban crossover through a unique and immersive experience with the “Everyday Extraordinary.” Collaborating with digital artists, the campaign transformed familiar city setting like car washes, parking garages, and bakeries into luxurious, artful experiences. The artists brought the LBX’s story to life with unique visuals and animations that explore new perspectives on cityscapes, turning ordinary moments into premium experiences.
The launch’s use of immersive design elements and artist partnerships has allowed Lexus to redefine the concept of the everyday in an innovative way, positioning the LBX as a vehicle that enhances daily routines with style, sophistication, and art.
“It has been amazing to see our LBX philosophy interpreted through diverse digital artistry that reimagines everyday city living. Our design ambition for the LBX was to create a car that is more relaxed than formal in character, displaying an authentic, effortless style that people will instantly feel a connection with. Each artist has captured this quality while applying their own creative vision to the project.”
Louis Vuitton x Yayoi Kusama
Yayoi Kusama’s collaboration with Louis Vuitton brought her signature polka dots over historical landmarks around the world using augmented reality – using Snapchat app visitors immersed themselves in Kusama’s colorful world.
The project not only democratized the acclaimed Japanese artist’s work by bringing her art from expensive museums to public spaces, but it also opened up Louis Vuitton to a Gen Z consumer base, with 75% of Snapchat users being younger than 30 years old.
“We wanted to make something on a huge scale that also has a huge meaning: painting the world’s biggest landmarks and monuments is also a statement, the same way that Louis Vuitton painted their boutiques and stores. It’s a way for the Louis Vuitton and Kusama teams to show the bridge between online and offline; they’re digitally painting their dots on top of the real world.”
Louis Vuitton x Yayoi Kusama
Engage Guests with Interactive Installations
Want to make sure your guests get involved? Interactive digital art is a great way to pull people in. Installations that change based on how people interact with them — like large LED screens that reflect attendees’ silhouettes in colorful designs, digital canvases where guests can draw or write their messages, and interactive experiences that bring together virtual and physical worlds.
Dreamground by Samsung
Designed as a hybrid physical-digital playground, Dreamground showcases Samsung’s 5G technology by connecting interactive physical installations with an augmented reality (AR) mobile app. Located in Los Angeles and New York City, visitors are invited to explore this imaginative world, where structures and video portals blend with custom multimedia content accessible via smartphones.
Dreamground encourages social interaction and artistic expression in a public environment for playful exploration. Using the Dreamground app, participants can add virtual elements to the space, create floating sculptures, and capture photos or videos of their creations to share on social media.
The experience stands out by delivering a shared experience that showcases Samsung's technology while offering people the fun, joy, and magic of immersive visuals and interactive possibilities.
Dreamground by Samsung
Innovative Visuals to Express Your Brand
Brands commission talented digital artists to create visuals that reflect their event’s theme, making every moment feel cohesive and special. Think animated visuals designed to match your brand’s color scheme or playful, looped graphics that tell a story throughout the night. This can create a memorable and personal experience while also utilizing experiential marketing by merging technology and art to create a truly interactive story.
Nike Air Max 720 Launch
Nike collaborated with digital artist Refik Anadol to create a cutting-edge digital art experience for participants with Anadol’s data-driven, immersive art. Refik Anadol was inspired by the neuron firing, which is what happens when excitement emotions are released in the brain, to celebrate Air Max 720.
During the experience, participants tried on the shoes while their emotional responses were recorded using EEG technology, which measures brain activity to capture real-time emotional reactions. This data was displayed as a live graphical representation, allowing participants to see a visual map of their feelings as they engaged with the product.
The emotional data collected from 720 participants was then transformed into “data sculptures,” transformed into an simulation for the artwork which moves with the power of air. The visuals were later showcased in Nike stores and in public spaces, bringing art, data, and experience together to inspire a broader audience.
Bang & Olufsen x Sasha Stiles
A brilliant collaboration that brought together technology, art, and audio excellence was between renowned digital artist Sasha Stiles in partnership with MakersPlace at the Bang & Olufsen store in Soho.
Stiles, known for her innovative use of artificial intelligence (AI) to create her poetry work, has collaborated with her partner, Kris Bones, to create the soundscape of the pieces — her art with Bang & Olufsen's high-quality speakers elevate the store's ambiance to new heights.
The installation marked an exciting collaboration between visual arts and audio sophistication. Visitors to the Bang & Olufsen store were treated to a multi-sensory experience, where Stiles' AI-generated poems were not only visually captivating but they also resonated deeply through the store's state-of-the-art speakers.
We work with brands, big ideas, and visionaries who believe in the power of art to make a difference. Whether it's for your next product launch, a fresh packaging design, or a new venue opening, we’re here to help you stand out, stay authentic, and connect with people in a way that sticks.
If you’re ready to make your next project something people remember, let’s chat.
