Imagine standing in front of Gaudi's Casa Batlló in Barcelona, where the building’s iconic facade suddenly comes to life with a stunning display of digital art. The colors swirl, shapes shift, and the entire structure feels like it's dancing to the music.

It’s as if the old world and the new are having a conversation right before your eyes, bringing historical architecture together with cutting-edge digital art. You can almost feel the energy of the artwork, drawing you in and making you part of this incredible experience that turns a famous landmark into something completely new.

Have you ever wondered how such unforgettable art come to life? Behind many great works of art, whether traditional or digital, there is often a patron — a person who plays a crucial role behind the scenes.

*Living Architecture: Casa Batlló by Refik Anadol is the projection mapping of an AI data painting on Antoni Gaudi's historical building (photo courtesy of the artist).*

What is an Art Patron?

Simply put, an art patron is someone who supports artists, usually through financial backing. This support can come in many forms, such as direct commissions, sponsorships, or even just buying an artist's work.

It’s crucial for artists to get supported by an art patron, especially when they first start their careers, as they usually have limited funds to purchase materials to create their artwork and lack the fame or reputation that draws interest from buyers.

An art patron may suggest an artist to someone seeking to commission a piece, or someone who is looking to buying an artwork for their private collection, or showcase it at a special art event. In such cases, influence can often be as valuable to an artist as financial support. In fact, art patrons come from a wide range of social and economic backgrounds.

Historically, art patrons were wealthy individuals who had a passion for the arts and wanted to see it thrive. They provided the necessary resources like money, materials, and connections that allowed artists to create their work without the constant worry of making ends meet. Today, the definition is shifting to include the everyday art lover.

*Statue of Gudea, named “Gudea, the man who built the temple, may his life be long” (Credit: Harris Brisbane Dick Fund, 1959)*

The Historical Roots of Art Patronage

We don't know exactly when or where art patronage first began, but we do have some early evidence from 2144 - 2124 BC in Mesopotamia. Back then, the Sumerian ruler Gudea seems to have hired artists to make temple statues. This suggests that supporting artists has been around for as long as art itself — whenever someone had the resources and interest to fund it.

Back then, art patrons were mostly church figures, royalty, and the richest members of society. These wealthy patrons would often hire artists for long periods — sometimes for years or even for their entire careers. In return, the patrons provided a steady income and covered all costs for materials and living expenses, allowing the artists to focus solely on creating works like statues, frescoes, and portraits. Some patrons even let artists live on their estates while working on commissions. It wasn't until the Middle Ages and the Renaissance, though, that art patronage really took off and became a major part of the art world.

Patronage allowed artists to focus on their work without the constant worry of financial instability. In return, the artists often created masterpieces that glorified their patrons, whether through portraiture, architecture, or religious art. So the relationship between patron and artist was symbiotic; while the artists gained the means to hone their craft and produce enduring works, the patrons enhanced their legacy and influence by being associated with such timeless art.

These patrons didn't just provide money; they offered stability, prestige, and a platform for artists to showcase their talents. In return, the patrons received beautiful works of art that elevated their social status.

During this time, art was often seen as a symbol of wealth and power. The more art one had, the more influential they appeared. Patrons would often hire artists to create specific pieces like portraits, sculptures, or frescoes for their homes, churches, and public spaces.

As time went on, art patrons began focusing their support on art societies and artist collectives, aiming to foster entire artistic movements instead of just backing individual artists.

The Adoration of the Magi, c. 1478/1482 by Sandro Botticelli depicts the artist's patrons, the Medici family, as the Magi and members of their court, as well as a self-portrait of Botticelli to the far right. (Credit: Andrew W. Mellon Collection at Uffizi Gallery, Florence)

Notable Art Patrons Throughout Centuries

The Medici Family: Among the most famous art patrons in history, the Medici family stands out. The Medicis gained wealth through banking and commerce in 13th-century Florence, and recognized the value of art not only as a form of cultural expression but also as a means to solidify their social and political status. They provided financial backing and resources to some of the most renowned artists of the time, including Leonardo da Vinci, Michelangelo, and Botticelli.

Sultan Süleyman the Magnificent: The Ottoman Emperor Süleyman was a notable patron of the arts during his reign. He and his court commissioned a vast array of artworks, including manuscripts, jeweled vessels, silks, and painted ceramics. Their patronage was instrumental in establishing the high standards and creativity that defined Middle Eastern art in the 16th century.

Paul Durand-Ruel: If you're a fan of Impressionism, you owe much to Paul Durand-Ruel, a Parisian art dealer who almost single-handedly championed the movement in the 19th century. He is credited with discovering key figures like Pierre-Auguste Renoir, Camille Pissarro, and Claude Monet, purchasing thousands of their works throughout his life.

Marguerite “Peggy” Guggenheim: In the 20th century, Peggy Guggenheim, niece of the renowned art collector Solomon R. Guggenheim, was an ardent supporter of avant-garde artists. Her personal collection included Cubist, Surrealist, and Abstract Expressionist works by American and European artists, including those by Mark Rothko and Jackson Pollock.

Charles Saatchi: Contemporary art has a lot to thank Charles Saatchi for. This Iraqi-British businessman started collecting art back in 1969 and quickly became a major force in the art world. His support for the Young British Artists, like Damien Hirst, Tracey Emin, and Gavin Turk, played a huge role in launching their careers on the global stage. Even today, Saatchi's influence is still shaping the art world.

Peggy Guggenheim was a collector of Surrealist, Cubist, and Abstract Expressionist art when nobody in established organizations believed they were worth anything (Photo: Courtesy of the Peggy Guggenheim Collection Archives, Venice).

The Modern Day Art Patron

Fast forward to today – the role of the art patron has evolved. While the fundamental part of supporting artists remains the same, the methods and motivations have changed.

Governments: Governments at both the city and national levels often act as patrons by funding public art projects, cultural initiatives, and art programs. They commission works for public spaces like parks, squares, and government buildings, and provide grants or awards to artists. This support helps to promote cultural heritage, beautify urban areas, and make art accessible to a broader public.

Businesses and Corporations: Businesses increasingly play the role of art patrons by integrating art into their brand identity and commissioning artists for specific projects. Some businesses also sponsor art exhibitions or cultural events, using their financial resources to support the arts while simultaneously enhancing their brand image. They often provide artists with opportunities to work on high-visibility projects that can significantly elevate their profile.

Educational Institutions: Colleges, schools, and libraries often serve as modern art patrons by funding murals, sculptures, or other forms of public art that create a welcoming atmosphere and promote community engagement. They also host artist-in-residence programs, exhibitions, and art classes, providing artists with platforms to showcase their work and connect with the public.

Patrons support artists out of pure generosity, a love of art, or as part of a larger social cause, giving artists access to opportunities as well as resources that they wouldn’t be able to on their own.

In addition to the governments, corporations, and institutions with massive financial resources, celebrities are also key modern art patrons, as they play an important role in enhancing an artist’s reputation. Pak, for instance, is an anonymous NFT artist whose work caught the attention of Elon Musk on Twitter, where he expressed admiration for the artist. Needless to say, Pak’s works sell for over $1 million.

Another example would be Lady Phe0nix, who is a powerful and influential art patron in the digital and NFT space. As a curator and collector, she's the driving force behind several key organizations, including the crypto media company Universe Contemporary, Yes Universe, and Crypto Club Basel. Her impact extends into the metaverse, where she played a crucial role in founding the Museum of Digital Diaspora on Cryptovoxels. Outside the digital world, she's a passionate advocate for Web3, sharing her knowledge as a lecturer at prestigious institutions like Harvard and Dartmouth. Through her ventures and personal brand, Lady Phe0nix has significantly shaped the cultural landscape, elevated the conversation around NFTs, and provided vital support to artists. Her endorsement alone can bring an artist widespread recognition.

View this profile on Instagram

LADY PHEØNIX (((👑🌊))) (@yesladypheonix) • Instagram photos and videos

The Importance of Art Patrons in the Digital World

Modern art patronage has evolved dramatically, thanks in large part to advancements in technology and the influence of social media. In the past, artists depended on their patrons not only for financial support but also to enhance their reputation by connecting them with other influential and wealthy individuals. Even though an artist's work and reputation can spread rapidly online, sometimes within days, they still need opportunities to create their work.

Providing Financial Stability: Just like traditional artists, digital artists need resources to create their work. Patrons can fund software, equipment, and other tools necessary for producing high-quality digital art.

Offering Visibility: A patron's endorsement can significantly boost an artist's reputation. When a well-known patron supports an artist, it adds credibility to their work and can attract more opportunities.

Enabling Creative Freedom: When patrons step in to relieve the financial burden, they give artists the freedom to experiment and explore new ideas. This freedom often leads to innovative and groundbreaking work that might not have been possible otherwise.

Global Reach: One of the most significant features of modern patronage is that it’s not limited to a geography. Unlike the past, where patrons and artists were often from the same city or country, today’s digital artists can receive support from anywhere in the world. Thanks to the internet and social media, artists can connect with potential patrons across borders, opening up new opportunities for collaboration.

For instance, back to our initial example – Living Architecture: Casa Batlló is created by a Turkish-American artist, sponsored by an institution in Barcelona, Spain, and sold at an NFT auction in New York City.

*Auction houses like Christie's and Sotheby's bring digital art and NFTs to mainstream media recognition and global attention (Photo credit: CHRISTIE'S IMAGES LTD).*

Become an Art Patron

If you're passionate about art but not necessarily an artist yourself, becoming an art patron might be a fulfilling path for you. Plus, you don’t need to be a millionaire to support the arts — you can start right where you are.

By buying NFTs or digital art prints, you’re helping artists continue creating. Even commissioning a digital artist for a personal project, no matter how small, can make a difference. When you share an artwork you admire on social media, you’re helping others discover and appreciate the artist too. Every little bit helps, and your support as an art patron can go a long way.

Buying an artist’s work is one of the most straightforward ways to support them. Whether it’s a digital print, a commissioned piece, or an NFT, your purchase helps the artist continue their work.
Donate to individual artists, art groups, or art institutions like museums. Many artists have platforms like Patreon where supporters can contribute regularly.
If you have the resources, consider sponsoring an artist’s project. You can fund an exhibition or provide a space for them to showcase their work.
Even if you can’t offer financial support, you can help by promoting an artist’s work. Share their art on social media, recommend them to others, or connect them with potential opportunities.
Learn about the art you love so that you’re knowledgeable when it comes time to invest.
You can further connect with artists you're interested in through social media or video calls to build a relationship.

Find an Art Patron

Finding a patron as a digital artist can be a bit different from historical paths, but there are plenty of opportunities if you know where to look. Digital art is still a relatively new field for many, and while it might seem like a niche area, the concept of art patronage is very much alive.

Patreon: Patreon is a social platform that allows you to connect with everyday people who are excited about your work and willing to support you financially. It’s a great way to build a community of supporters who appreciate your art and want to help fund your work.

Businesses: If you’re aiming for more substantial backing or have a large-scale project in mind, you might want to reach out to companies and corporations that could be interested in commissioning digital art. Many businesses today are interested in incorporating digital art into their branding or marketing efforts, and they may be open to supporting your work.

Grants: Grants and awards can be a fantastic way to secure funding for specific projects. Many organizations and institutions offer grants specifically for digital art, and these can provide the financial support needed to bring your ideas to life. When you get recognized for one, use the acclaim when applying to the next ones.

Networking: Engage with the art community through social media, online forums, and industry events. Building relationships with fellow artists, art enthusiasts, and potential patrons can lead to valuable connections and opportunities for collaboration. Getting featured on Digital Arts Blog may increase your chances to find your next biggest fan.

Get Proactive: Take Sarah B. Oemig, for example. She’s a 3D artist who’s a big fan of Billie Eilish. Instead of just waiting for Billie to notice her work, Sarah made a cool 3D animation of a perfume bottle inspired by Billie’s latest album to show off her skills and what she could do if Billie ever wanted to collaborate. It’s a great way to get noticed and create opportunities proactively!

Sarah B. Oemig is also featured in 10 Digital Artists: The Best of 3D Art

View this post on Instagram

A post shared by Sarah B. Oemig • Blender 3D Artist (@3d.bysarah)

For digital artists, having a patron can make a big difference. It's not just about the financial support, but also about the validation and exposure that can help an artist stand out in a crowded market. Whether through traditional methods like funding or modern approaches like promoting NFTs, the connection between an artist and a patron is still a key part of the art world.