How to Promote Your Art Blog on Social Media
If you’re pouring your heart and soul into your art blog, pay attention to SEO, and consistently publish valuable articles, but still don’t get much attraction, try promoting your blog on social media!
This article is part of a series dedicated to the ins and outs of blogging for digital artists. You’ll find links to the next steps in your journey — whether it’s deciding what to write about, learning how to monetize your blog, or growing your audience.
Social media is s perfect tool for driving traffic to your art blog, building a community, and connecting with like-minded creators and fans. Imagine it as the storefront of your website!
Each platform offers unique advantages, so choosing the right ones for your goals and content style is key. Let’s explore how you can leverage Instagram, X (formerly Twitter), Pinterest, and YouTube to promote your blog and attract an audience.
Instagram is a goldmine for digital artists because it’s inherently visual, making it the perfect space to showcase your work, share snippets from your blog, and engage with your audience.
How to Use Instagram to Promote Your Blog
Turn Blog Posts into Mini Content: Break down your articles into digestible carousel posts, Reels, or Stories.
For example, we recently interviewed digital artist Ryn Clarke on the blog, created a carousel post quoting her, and invited followers to “Read the full interview on the blog.”Share Behind-the-Scenes Content: Post time-lapse videos of your creative process or “before and after” shots to capture attention.
Use Engaging Captions: Ask questions, tell stories, or share tips from your blog. For example, “Have you tried this technique before? Read the full tutorial on my blog!”
Highlight Blog Links in Stories and Bio: Use Linktree, BioSites, or Instagram’s link sticker in Stories to direct followers to your latest post.
Pros
Massive audience and excellent for engaging visually.
Supports a variety of content formats: Reels, Stories, carousels, and live videos.
Cons
Algorithm challenges can affect post visibility.
Heavy focus on follower count and engagement metrics.
FREE Resource: 172 Instagram Content Ideas for Digital Artists
X (Formerly Twitter)
X is great for sharing quick thoughts, interacting in real-time, and networking with other creators, collectors, and industry professionals.
How to Use X to Promote Your Blog
Tweet Highlights from Your Blog: Turn your blog posts into a series of tweets. For example, from an article titled “How to Choose the Perfect Tablet,” tweet:
“Not sure which tablet to buy? Here are 3 key features to look for: 1️⃣ Screen size, 2️⃣ Pressure sensitivity, 3️⃣ Budget. Read more 👉 [link].”
Engage with Followers: Ask questions like, “What’s your favorite software for digital painting? Mine’s Procreate, and here’s why: [link].”
Showcase Your Art: Share a recent artwork you’ve completed, tell why it’s special to you, and add a link to your website where offer your art as limited edition prints.
Pros
Real-time updates and opportunities for quick interaction.
Popular among Web3 creators and crypto artists.
Cons
Less visual focus, which can be challenging for digital artists.
Fast-moving feed can bury posts quickly.
Pinterest is a visual search engine, which is ideal for driving long-term, consistent traffic to your blog. People visit Pinterest for inspiration, tutorials, and resources, making it a great platform to showcase your knowledge and skills.
How to Use Pinterest to Promote Your Blog
Create Pins for Every Blog Post: Design visually appealing pins that summarize your blog content. For instance, if your blog is about “Best Digital Art Brushes,” create a pin with a title like “Top 10 Digital Brushes Every Artist Needs.”
Organize Your Work into Boards: Create themed boards like “Digital Art Tips,” “Best Digital Art Software,” or “Beginner Tutorials.”
Optimize for Keywords: Use phrases like “digital art inspiration,” “how to draw digitally,” and “top tools for artists” in your pin descriptions.
Read more: The Ultimate SEO Guide for Digital Artists
Pros
Long-lasting pins mean your content can generate traffic months or even years after posting.
A highly visual platform that suits digital artists.
Cons
Limited interaction with followers.
Users often focus on taking what they need rather than building direct relationships.
YouTube
YouTube allows you to connect with your audience in a highly personable and engaging way through video content.
How to Use YouTube to Promote Your Blog
Tutorials and Process Videos: Create videos showing techniques mentioned in your blog posts. For instance, “How to Use Layer Masks in Photoshop” can include a link to your full guide on the blog.
Product Reviews: Record unboxings or reviews of tools you recommend. Add affiliate links to your blog for more details.
Read more: How Digital Artists Can Earn Money with Affiliate MarketingBehind-the-Scenes Content: Share your creative process, such as a time-lapse of a painting or insights into your workspace.
Call to Action: Always end your videos by inviting viewers to check out related blog posts for more in-depth content.
Pros
Immense audience reach and a chance to monetize directly through ads and sponsorships.
Videos build stronger connections with your audience compared to static images.
Cons
Video creation can be seriously time-consuming.
Competition on the platform is high, so standing out requires effort.
It’s smart to focus on one social media platform at first and branch out after if you gather a substantial, loyal, and engaged community in one and feel ready to tackle a new platform.
Each social media platform offers unique opportunities to drive traffic to your art blog, and of course, each comes with challenges because everything takes time to master. It’s not easy, but very rewarding nevertheless!
By sharing your expertise, engaging with your audience, and linking back to your blog, you can transform your passion into a thriving creative business.
Aside from social media, check out these resources to help you get more visitors on your art blog:
We share works by digital artists as well as digital arts exhibitions, events, and open calls daily on Instagram — follow us for more and subscribe to our newsletter so you don’t miss new blog posts.
