10 Digital Artists: Immersive Art Experiences

Immersive art experiences are creative works that engage multiple senses, allowing viewers to become fully absorbed in the art. These experiences often involve interactive elements, virtual reality, and elaborate installations that transform the audience from passive observers into active participants.

The goal is to create a sense of presence and emotional connection, often by enveloping viewers in a constructed environment that stimulates sight, sound, touch, and sometimes even smell.

The core essence of immersive art experiences is their ability to break down traditional barriers between art and audience, creating a shared, often transformative, experience that challenges and expands our understanding of art and its possibilities.

We’ve gathered a list of ten digital artists who create a dynamic relationship between the viewer and the piece using light, projections, and shadow to transform spaces and create mesmerizing visual experiences that can alter perception and space, or utilize VR to fully immerse users in a virtual art world.

Whether you are an artist looking for inspiration, a curator working on an exhibition, or a digital arts fan looking to discover digital artists, this list is for you.

Here’s 10 digital artists who create the best of immersive art experiences.

Scroll to learn more about them! Here’s the featured artists:
Ksenia Salion
Nieves de la Fuente 
Todd Moyer 
MAOTIK 
Quentin Bozon
Jill Shah
Yayoi Kusama
Refik Anadol
Maja Petrić
Anna Zhilyaeva

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Ksenia Salion

Oksana Borodina, better known as Ksenia Salion in the digital art world, is a visual artist and experiential art director located in Brooklyn, New York. She specializes in experiential design, art installations, visual art, and creating multi-sensory immersive experiences. Her visual art is known for being inspirational, futuristic, and magical.

Her recent installations were showcased at the Illumination Light Art Festival, the INTER_IAM Immersive Museum, the Ideal Glass Gallery in West Village, and the iMuseum: Museum of Emotions at American Dream Mall in New Jersey.

Immerse yourself in the world of positive emotions!
— Ksenia Salion
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Ksenia (@ksenia_salion) • Instagram photos and videos

Nieves de la Fuente Gutiérrez

Nieves de la Fuente Gutiérrez is a multidisciplinary artist who was born in Spain and currently lives in Cologne. Her work asks central socio-political questions while intertwining documentary with fiction, and autobiographical studies with technological experiments.

The artist creates virtual reality, 360-degree, or sound installations, audio walks or holograms in complex immersive spatial scenarios. She explores the non-human agency powers in societies while often interactively putting the audience in conversation with virtual animal figures.

I want to use the technological consent that drives VR and reverse-engineering techniques to break the perceptive system in which this technology supports itself (anthropocentric). The grammar of the pictures should be reoriented to become multiperspectivistic. VR is not to be a continuation of optical realities that place humans in the center of them, but an empathic technology that allows us to grasp other perspectives of reality (non-human).
— Nieves de la Fuente Gutiérrez
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Nieves (@_rigidbodies_) • Instagram photos and videos

Todd Moyer

Todd Moyer is a designer who was born on the West Coast and grew up on the East Coast of the United States. He was part of the first digital generation, and learned programming on a Hyundai 80286 PC. Following an extensive career in computer graphics, design, and programming, he launched his own design company around 2014. 

His company Todd Moyer Designs specializes in Experiential Design, emphasizing the integration of Art and Technology. While the interaction between object and viewer can vary greatly, they have discovered that evoking joy is a potent means to convey deeper messages. This approach helps explore their relationships with each other and their environment, as well as commemorate culture and history.

Todd cherishes each day in the field he loves, finding joy in creative coding, restoring classic cars, and producing electronic music.

MAOTIK

Mathieu Le Sourd, better known as MAOTIK in the digital arts world, is a French digital artist specializing in immersive environments, interactive installations, digital architectural sculptures, and audiovisual performances that merge art, science, and technology.

MAOTIK is renowned for using computer-generated algorithms to craft reality-altering environments. He performs with his own audiovisual tools, creating real-time graphic elements to transform spatial perceptions. Collaborating frequently with artists from music, dance, theater, and architecture, as well as scientists, he explores the relationship between arts and technology, pioneering new artistic languages.

His work has been showcased at international festivals and institutions including Sonar, Art Basel, and Frieze London, and he has taught interactive design, generative design, and augmented and virtual reality environments at CODE University in Berlin.

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MAOTIK (@maotik) • Instagram photos and videos

Quentin Bozon

Quentin Bozon is a freelance artist best known for his interactive designs. Based in Lyon, France, he creates captivating and innovative interactive experiences using primarily TouchDesigner and Notch.

His recent project was showcased at the event celebrating Peugeot’s new electric car, E-3008: “The installation consisted of a 30m semi translucent and multitouch projection surface. A vast, electrically charged interactive box with the silhouette of the car visible inside. The interaction rewarded attendees with real-time animation that came alive when they inquisitively touched the screen.

Users also had the ability to manipulate 3D spatial sounds with their hands. Making this the worlds largest multitouch digital synthesizer. After the electric charge reached a threshold, through attendees human touch, the reveal show began. During which the interactive screen rose up to reveal the E-3008 to the world against an LED volume stage.”

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Quentin (@quentin.script) • Instagram photos and videos

Jill Shah

Jill Shah is an experiential artist and creative technologist based in New York. She utilizes algorithms to enhance our physical surroundings, driven by her desire to infuse more human elements into an increasingly automated world. Her work invites users to interact with and contemplate the intersection of algorithms and technological progress.

The artist holds an MFA in Design and Technology from Parsons School of Design and has worked as an Experiential Production Designer at Future Colossal, an acclaimed innovation lab specializing in interactive spaces. Committed to making skills and knowledge accessible, she is also an enthusiastic educator, teaching design courses and leading technical workshops at the New School.

Every new immersive experience is a new challenge. Audiences and creators alike, wish for unique, futuristic moments that we have never experienced before and that is a very difficult task. At times, the concepts and ideas start with this need for something new, something cool or something revolutionary in terms of technology.

But other times, the ideas also start with a story and narrative or with an inspiration from something that has been done before and worked very successfully. The challenge I give to myself when ideating new immersive experiences is to combine the two  - the unknown and the known - to create something that has a reason and is not superficial.
— Jill Shah
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Jill Shah (@jill_shhhh) • Instagram photos and videos

Yayoi Kusama

Yayoi Kusama is a Japanese contemporary artist renowned worldwide for her avant-garde installations that immerse audiences in her distinctive vision of endless repetitive patterns. Kusama's work transcends traditional artistic boundaries, crafting all-encompassing environments that dissolve the viewer's sense of self into her expansive, recurring landscapes. 

Her Infinity Rooms are particularly famous on social media, utilizing mirrors and lights to create seemingly infinite spaces that reflect her fascination with the endless and repetitive. These installations not only highlight her extraordinary creativity and deep engagement with the concept of infinity but also offer a personal insight into her lifelong battle with mental health. 

Kusama's art is both visually stunning and emotionally profound, inviting us to enter her universe where the self is simultaneously lost and discovered within boundlessness.

You might also like: Yayoi Kusama’s AR Polka Dots

Refik Anadol

Refik Anadol is a Turkish artist whose data-driven creations utilize algorithms to craft dream-like environments at the intersection of art, science, and technology. By employing machine learning and architectural projections, Anadol transforms digital data into mesmerizing dynamic artworks, turning walls and facades into living canvases.

Anadol’s biggest inspiration is fluid dynamics — He uses generative algorithms and custom softwares to create his signature art, a mesmerizing fluid-like representation of data, which he calls “Machine Hallucinations.” When he asks the AI to interpret given data, audiences get immersed in a captivating dream of a machine.

Anadol's installations challenge the boundaries between the physical and virtual worlds, prompting audiences to rethink technology's role in shaping our perception of reality. Through his innovative use of digital media, Anadol creates immersive environments that blur the lines between art, architecture, and digital ethereality, offering a vision of the future of artistic expression.

Maja Petrić

Maja Petric is an award-winning contemporary artist who utilizes custom-developed new media who creates immersive installations, light sculptures, and AI-driven art that evoke the sublime and connect people across time. Over the years, she has produced more than 80 artworks that artfully blend light and advanced technologies like AI, exploring the interconnectedness of our existence.

Each of Maja's pieces begins by highlighting the sublime elements of nature, aiming to engage people through a universal and inherent bond with the environment. Once immersed, viewers discover deeper, more challenging themes within her work, including mortality, interdependence, climate change, and collective action.

Anna Zhilyaeva

Anna Zhilyaeva, also known as Anna Dream Brush, is a French immersive artist based in La Garde. An early adopter of virtual reality, her deep involvement in the community has led her to perform globally, including at iconic venues like the Louvre Museum in Paris.

She creates virtual reality paintings and sculptures during life performances. At a TEDx conference, she coined the term 'Volumism' to describe her immersive creations of sculpted paint, highlighting "the way this technology allows for the creation of any volume and defies the laws of gravity.”

Anna’s work has inspired many artists to start painting in virtual reality. Continuously refining her technique and pushing the limits of virtual reality, Anna's immersive artworks resemble real oil paintings from any angle.

Read next:

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10 Digital Artists: The Reign of Generative Art

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